If each country favors their own idiosyncratic local products, then global products will face unfavorable entry conditions. If each country favors more or less the same types of programs, then global products can take advantage of their economy of scale to gain universal access. All are large-sample surveys of consumers. Within these studies, the respondents are asked about their viewing habits to various types of television programs.
Reflecting different local conditions, the lists of television programs are not the same. Conversely, sumo wrestling and samurai drama do not exist outside of Japan. We also note the high popularity of travel programs in Japan, where it is socially habitual to travel overseas. In the following table, we show the most frequently watched television program types in ascending order, separately by country. There is some universal commonality, as in the presence of news and movies near the top in every country.
But there is an important difference between movies and news programs. Go to the next page to find out what some of the top American shows are, and were, overseas. Let's just start with the most popular American TV show ever -- "Baywatch.
More than 1 billion people have watched the show [source: Britannica ]. Hasselhoff and his partners bought the rights to the show and resurrected it as a syndicated series in One of the reasons "Baywatch" got a second chance at life was because of its overseas popularity.
The show went off the air in However, it made Hasselhoff one of the most recognizable American celebrities in the world. Hasselhoff's European fans helped launch his music career in the late '80s [source: Biography ].
Fans of "The Office," with Steve Carell as the boss from hell, know their favorite TV show is based on a popular British series of the same name starring Ricky Gervais. So, when the American version of "The Office" attracted Most executives had suspected it would fall flat because of its, well, British-type humor [source: Roberts]. Since then, the show has become an international sensation and has been copied several times. One of the reasons for the show's success abroad was its popularity on iTunes.
In , NBC made the show available for download and it quickly topped the download chart. Other American networks soon began making their shows available on the Internet [source: Roberts]. Since , "House" has been top U. TV export in Europe. The show made its debut in on Fox.
The storyline centers on Dr. So far, NBC Universal has licensed the show to territories around the world. In France, the show averaged 9. The Italians think House is bellissimo , with 4. On average, 4. The show is also popular in Poland and the Netherlands [source: Adler ].
For more than two decades, "The Oprah Winfrey Show" has been wildly popular, not just in the United States, but internationally. But even the daytime diva has had her problems. For the past several years, the show has been struggling in the ratings both in the United States and abroad. When Oprah announced in that she was stopping production, her ratings crashed to an all-time low [source: Harris]. The trend has been playing out for the past few years.
In , Oprah's numbers dropped by 7 percent over the previous year, from 7. Despite her sagging ratings, Oprah is still immensely popular abroad. She has a very loyal fan base among women. Her guests, such as British singing sensation Susan Boyle and Bollywood film stars, have always given The Oprah Show an international flavor. It featured Cosby as the patriarch of the Huxtable clan, an upper-middle class African-American family living in Brooklyn.
The show was a mega-hit mainly because it shattered the stereotypical image of African Americans on television. Although the show was groundbreaking in the United States for its portrayal of African Americans, it was also an international success.
The show also altered international television syndication proving that comedy was marketable overseas, and made its distributor, Viacom, a TV marketing powerhouse [source: Havens ].
Prior to "The Cosby Show," overseas audiences balked at viewing most American sitcoms. But Cosby changed all that. As many as 1 billion people around the globe have watched at least one episode of "I Love Lucy" [source: Edgerton ]. The hottest TV show in Russia is about a shoe salesman with a mouthy wife and big hair.
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